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Our Story

Here's a little insight about us. 

Dolly Girl Fashion was established in 2004 as a small business store in Sydney. Our vision was ambitious but possible; styling each babe with the hottest and latest styles without breaking the bank. Although we have 7 stores located all over Sydney, we wanted to take our doll domination even further. 

Since 2013, we took our retail stores online, making our shopping experience more interactive and convenient. DGF personally chooses the pieces that are arriving online daily. We have an amazing team that works on styling and delivering killer customer service. 

Our presence on social media has made customer engagement easier, allowing us to get to know you better and make sure you're loving our latest trends. 

Make sure you are following us on Instagram and Facebook to keep updated with all our new arrivals daily.